The Downtown Business Association has postponed its Live After Five concert series that was scheduled to begin August 20 because of the rapid surge in COVID-19 cases throughout the Baton Rouge area and associated public health restrictions.
“We are disappointed that the start of our Fall 2021 concert series will be delayed, but we believe this is the most responsible and practical decision,” Gordy Rush, the association’s board president, stated. “We are optimistic that we will be able to launch the 2021 concert series once the current surge has subsided.”
The Downtown Business Association has produced the popular Live After Five free concert series for over 20 years with the support of the City of Baton Rouge and private sponsors and donors.
DBA typically produces both a spring and fall season of Live After Five each year, but there has not been a concert since 2019 due to the ongoing pandemic. In hopes that the release of the COVID-19 vaccine would lead to a decline in cases, the DBA adjusted the schedule to an ambitious 12-concert summer/fall season return.
“Community health and safety is our top priority.” Lauren Lambert-Tompkins, the association’s managing director said. “We are in regular contact with city-parish officials and monitoring conditions closely, and we will adjust the schedule as appropriate as new data comes in.”
In early 2021, the Downtown Business Association launched a social media campaign to “Socialize Responsibly,” encouraging Baton Rouge residents to take appropriate COVID-19 safety precautions so that events and businesses would receive a boost in the local economy after a drought of activity.
“We’re ready to bring back live music and community events, but we can’t until this pandemic is under control,” Lambert-Tompkins said. “We’re asking everyone in Baton Rouge to consider the effect this pandemic continues to have on our local musicians, business owners, non-profits, employees, residents and children. Do your part to stop the spread so we can get back to the city we love.”